How We Compare
See how Anthrasite stacks up against other options for understanding your website.
The Quick Comparison
| Anthrasite | Agencies | Free Tools | |
|---|---|---|---|
| Price | $99 one-time | $500-5,000+ | Free |
| Time to Results | 5 minutes | 2-4 weeks | Instant |
| What You Get | Prioritized action plan | Custom report | Generic score |
| Depth of Analysis | 50+ factors analyzed | Varies by agency | Surface-level |
| Business Focus | Dollar impact shown | Sometimes included | Technical only |
Price
Anthrasite$99 one-time
Agencies$500-5,000+
Free ToolsFree
Time to Results
Anthrasite5 minutes
Agencies2-4 weeks
Free ToolsInstant
What You Get
AnthrasitePrioritized action plan
AgenciesCustom report
Free ToolsGeneric score
Depth of Analysis
Anthrasite50+ factors analyzed
AgenciesVaries by agency
Free ToolsSurface-level
Business Focus
AnthrasiteDollar impact shown
AgenciesSometimes included
Free ToolsTechnical only
The Detailed Breakdown
Each option has its place. Here is an honest look at the pros and cons.
Anthrasite
Pros
- $99 one-time (no subscription)
- Results in under 5 minutes
- Prioritized by business impact
- Plain language explanations
- 90-day money-back guarantee
Cons
- Not a replacement for ongoing agency partnership
- Automated analysis (no live consultation)
Best for: Business owners who want actionable clarity without the agency price tag.
Agencies
Pros
- Custom analysis tailored to your business
- Human expertise and strategic advice
- Ongoing relationship potential
Cons
- Expensive ($500-5,000+ per audit)
- Takes weeks to deliver
- Often overwhelming with jargon
- May upsell additional services
Best for: Large businesses with big budgets who need ongoing strategic partnership.
Free Tools
(HubSpot Grader, SEMrush, etc.)
Pros
- Instant results
- No cost to try
- Good for quick technical checks
Cons
- Generic scores without context
- No business impact analysis
- Overwhelming data dumps
- Often designed to upsell subscriptions
- Same advice for every website
Best for: Quick technical checks when you already know what to look for.
Who This Is For
Anthrasite is built for people who want clarity, not confusion.
Small Business Owners
Who want to understand what their website is actually doing for their business - without hiring an expensive consultant.
Marketing Teams
Who need quick wins to show progress and a prioritized list of what to fix first.
Agencies Evaluating Client Sites
Who need a fast, objective assessment before pitching services or starting a project.
Anyone Tired of Generic Audit Scores
Who has seen enough "Your website scores 67/100" without knowing what that means for their bottom line.